Tuesday, December 30, 2008

For Craft Sales, the Recession Is a Help

Sacramento's own, Dennis Anderson, was featured in a NY Times article about how the recession is boosting craft sales.

Dennis Anderson

Dennis Anderson of Citrus Heights, Calif., was prepared for a 50 percent increase in sales of his soaps, which are handmade from ingredients like olive oil, pomegranate and Pabst Blue Ribbon beer. Instead, orders climbed 300 percent. He said he has sold 6,000 items in the last three months, and he has been working 15 hours a day, seven days a week, to meet the demand.

“I wasn’t expecting this much with the economy the way it is, but I realized it’s probably one of the factors in the increase,” he said. Customers “can knock out 12 people by getting 12 bars of soap for $60 instead of spending $30 a person.”

Check out the article and be sure to stop by IndieSacramento THIS Saturday at 1616 I Street, between noon and 4pm to purchase some of Dennis Anderson's handmade soaps in person.

See you then!

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