Friday, November 2, 2012

IDENTITY Midtown is Open for Business

A couple of weeks ago, I worked with my buddy Morgan at the Grand Opening of her boutique Identity. I saw the storefront only one week before opening, and I have to say that the transformation was amazing. The store is set up to look like a girl's dream walk-in closet. I could spend all day there. Well, actually, I did.

Here are some photos from her grand-opening weekend.


Check out the Identity website (designed by yours truly) at or just visit the boutique to pick up a few staples to freshen up for Fall wardrobe.

2600 J Street
Midtown Sacramento

Open Tuesday-Saturday, 11am-6pm and Sunday 11am-3pm.

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